The Social Customer Manifesto

LOHAS: Locked And Loaded

Next Thursday and Friday, I'm really looking forward to participating in the 10th LOHAS (Lifestyles of Health and Sustainability) conference in Santa Monica. Speakers are going to include:

• Steve Case - Revolution Living Chairman & AOL Co-Founder
• Dominique Conseil - President, Aveda
• Lynn Powers - President and COO, Gaiam
• Paul Ray - Integral Partners and Author of Cultural Creatives
• Niel Golightly - Director Sustainable Business Strategies, Ford Motor Company
• Philippe Cousteau - EarthEcho International
• Susan West Kurz - President, Dr. Hauschka Skincare
• Laura Coblentz - VP Marketing, Wild Oats
• Mark Spellun, Editor-in-Chief, Plenty Magazine
• Rick Ridgeway - VP of Comm. & Env. Programs, Patagonia
• Patrica Aburdene - Social Forcaster, Author
• Gwynne Rogers - Strategic Marketing Consultant, Natural Marketing Institute
• Steve French- Managing Partner, The Natural Marketing Institute
• Peter David Pedersen - CEO, E-Square
• Carol Atwood - Spartacus Media
• Lawrence Comras - CEO, Greenhome.com
• Paul Stamets- Mycologist, Author, Inventor & Founder of Fungi Perfecti

(Disclosure: I'll be there supporting Cerado's relationships with EarthHealers and Blue Marble.)

Bonus: Anyone interested in going to Belize to learn firsthand about jungle survival?

The Social Customer Manifesto Podcast 27JAN2006

click here to subscribe

Summary: Leif Chastaine and Christopher Carfi discuss the American Marketing Association's "Ahead of the Curve" session in Chicago, the marketing challenge for RSS, Salesforce.com taunts and tempts Siebel employees, launch of the "Healing Space" health and environment blog, and this week's RIM/BlackBerry Supreme Court decision. (33:32)

Show notes for January 27, 2006

The audio file is available here (MP3, 32MB), or subscribe to our RSS feed to automatically have future shows downloaded to your MP3 player.

00:00 : Intro

01:10 : Recap of the AMA's Ahead of the Curve session: High Tech Trends in Marketing

02:40 : What is RSS?

Metaphors:
Google search for RSS metaphors (n.b. and yes, actually these are "similes" and not "metaphors," we know, we know...)

"RSS is like an API for content"
"RSS is like selling dogfood over the internet"
"RSS is like Tivo for the web"
"Explaining RSS is like explaining sex. You just don't get it until you do it." (also here)
Dave Winer

11:45 : Salesforce.com to Siebel employees: "No Future"

19:30 : Healing Space health, wellness and environment blog launched

25:15 : Supremes won't intervene in RIM BlackBerry / NTP dispute

33:50 : Wrapup

Links:

Bill Flitter, Stowe Boyd, Randy Moss, Michael Sevilla, TheCradle, Salesforce.com, Siebel, Paul Greenberg, Todd Pesek, EarthHealers, Naturaleza Foundation, eco-tourism, Craig Williams, Howard Bashman, Research in Motion, BlackBerry, Ross Mayfield, Davos, BlackBerries a matter of national security

Firsthand Blogging Accounts Of Healing and Conservation, Live From The Rainforest

My amigo Dr. Todd Pesek has just set up his new blog, Healing Space. His first post is here.

Denise and I have been helping him get it set up and launched. It's kinda like what Hugh did with English Cut, but in the rainforest.

If you're interested in health or conservation, Todd is someone who should be on your radar. Got his M.D. from the the Ohio State University College of Medicine and Public Health and the Cleveland Clinic Foundation. Founded his company Earth Healers to do eco-learning tours and to find ways to bridge the gap between standard "Western" healing and things that have been learned by indigenous cultures over the past few millenia. Is a director of the Naturaleza Foundation, which concentrates on global health/wellness, sustainable agriculture, education and cultural awareness. And is, in general, a helluva guy.

He's also a listener and a learner. (At the risk of gross generalization, I've known plenty of people with similar credentials who were certain they knew it all, regardless of the topic...just ask 'em! Todd is not one of those people.) As such, when we were setting up his blog, he wanted to be certain that he would be able to engage in conversation with folks who came to the site via his comments.

I assured him that the blogosphere was not shy.

So, anyone up for going on a learning trip to Machu Picchu? Getting on a plane to Belize to find out firsthand about surviving in the jungle? Going on a biodiversity retreat in Guatemala? If so, give Todd a shout.

(Subscribed. His RSS feed is here: Healing Space.)