The Social Customer Manifesto: VRM Moves Ahead

March 02, 2008

VRM Moves Ahead

Great summary of last week's VRM meeting in London, with commentary by Ian Delaney. An excerpt:

"One of the latest solutions to the problem of marketing without wasting loads of money is CRM. Companies collect loads of data about their customers and potential customers and then target their marketing efforts at segments of those groups. CRM is ‘lame and bad’, though, because it isn’t about relationships at all..."

Here's a link to the whole thing.

Mar 2, 2008 5:21:00 PM

1 Comment

Chris, have just started an experiment of my own in VRM (wish I'd known about the London meet earlier... must start practicing what i preach).
Anyway I want to buy a car. I'm posting about it on my blog and waiting to see how many clued up dealers, or friends of dealers, or friends of friends of friends of dealers, are using the tools that are available to them?

http://fasterfuture.blogspot.com/2008/03/i-want-to-buy-toyota-yaris-experiment.html

Posted by: david cushman | March 03, 2008 at 02:38 AM

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Enterprise Social Networking Ready For Its Closeup Larry Dignan: "I’ll predict 2009 as the year of enterprise social networks."

Offtopic: Rock and/or Roll The Good rocking the house at Martyr's in Chicago on 23-Feb-2008 at their reunion gig, with old friend John Scholvin on lead guitar. (He's also a financial trading rocket scientist - really.) Oh yeah, you can get the music here....