A Great^H^H^H^H^H Post By David Hornik

David Hornik writes a post that sums up something that I've been thinking about lately, having reviewed a number of pitches and proposals that fall into this trap.  David:

"Adjectives are not convincing. Facts are convincing. I may not agree with the conclusions a company draws from those facts. But I will at least be in a position to appropriately assess those conclusions. Whereas adjectives are all about conclusions without the underlying facts. As an entrepreneur, you are far better off having me determine that your market is "massive," your founders are "brilliant," and your product is "elegant," than to tell me that your company has "an elegant solution serving a massive market designed by brilliant founders." So reread your pitch and remove all of the adjectives. It will go massively, monumentally, gargantuanly. colossally better that way."

This one is getting taped to the monitor, just a short reach away from the copy of Strunk and White.

(hat tip to andrew anker for the ^H idea. heh.)