The Social Customer Manifesto
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April 02, 2006
No, Steve. Build Bridges, Not Moats.
Build bridges, people, bridges.
Not moats
.
Apr 2, 2006 6:08:04 PM
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enterprise social networking
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They've Been Bad, Very Bad. Now It's Time To Straighten Them Out.
Does your company's sales team need to go to Sales Reform School? (They probably do.) -- bonus link: the halo effect (graphic adapted from Boys Reformatory, 1939)
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Chevy Careens Out Of Control (Or Do They?): A Roundup Of The Tahoe / Apprentice Ad Flap
The writing has been fast-and-furious over the weekend, with opinions flying on whether Chevy royally screwed the pooch with their current ad campaign for the Chevy Tahoe, a tie-in (somehow) with the TV show The Apprentice. To summarize: Chevy has...
Christopher Carfi
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