Brian Carroll: "Lead generation is a conversation, a dialogue; it is not a series of campaigns. Again, companies don't buy; people do. This mindset can open up a whole new set of possibilities."
Excellent point. One of my favorite quotes from author Jeffrey Gitomer is, "People hate to be sold, but they love to buy."
Powerful reminder, and right on track with my line of thinking at www.landingthedeal.com
Posted by: Dan Tudor | February 04, 2006 at 08:52 PM