Resist The Siren, And The Harpy Within

Paul Greenberg writes:

"So the customer is now social, global, knowledge aware, ready to take control of their lives, and the repository of value. This is a new era - and we've only just begun."

Paul, I know you're on the other side of the continent, but can you see the vigorous nodding happening over here?

Another gem, on the concept of getting big, ossified organizations to make this change:

"When you get directly into the logic of the enterprise, you are at the beating heart and transforming this is a bigtime PITA. What are you going to do? Redirect an auricle? Retool a ventricle? No you have to replace the heart and that is nightmare central. But it has to be done. The enterprise logic has to be replaced so that there are new ways to deal with the new customer that is already out there."

Read the whole thing.