The Business Blogging Field Guide, Part 1: Intro

Think of this as our little safari into the wilds of the blogosphere. An expedition to create an initial taxonomy of business blogger species, if you will.

There have been lots of folks who have done the "what is business blogging" thing. What I haven't seen, however, is a good description of the different ways that companies are using blogs at the point of interaction with the customer. There seem to be a few:

• The Tour Guide
• The Recommender
• The Maven
• The Customer Advocate
• The Do-er
• The CEO Blog

Over the next few posts, we'll take a look at each of these in more detail.

And another thing. Some of these will now be podcast as well. You can subscribe to the feed right...up...there if you want.

Comments

[Hans Henrik]

It reminds me of a paper I recently blogged about – it’s about Archetypes - maybe it’s a metaphor you could use?

My post about Archetypes - http://blog.hoejberg.dk/archives/001209.html

Best Regards
Hans Henrik

[Adriana Cronin-Lukas]

Hey, you left us out! :-)

[Tomas Wong]

Hi, I only care that I have my mother proud of me. Because I know that my father hates me so I really don’t care if he is proud of me or not. I have tryed to walk the strait and narrow path and faltered afew time. But, at the end of the day I would like to know that my Mother was proud I was her son
I am sorry if it to you not interestingly.

[Tomas Wong]

Hi, I only care that I have my mother proud of me. Because I know that my father hates me so I really don’t care if he is proud of me or not. I have tryed to walk the strait and narrow path and faltered afew time. But, at the end of the day I would like to know that my Mother was proud I was her son
I am sorry if it to you not interestingly.

[Vincent Wright]

Whonderful blog, Christopher! One our forum members referred us and now, it's the first new blog I've subscribed to in about 2 months.

I look forward to reading your field guide to business blogging.

Thanks!