On August 18, 2011, a group including Tom Guarriello, Matthew Mahoney, Tim Bursch, Sean Bohan, Jeris JC Miller, Nancy White and Christopher Carfi held a Google+ Hangout to discuss different scenarios that were enabled by Google+'s announcement that it was working on capabilities for brands within G+, from both customer and brand points-of-view. The setup for the conversation is here: http://l.ccarfi.com/18aug11
The overall conversation was 60min in length, and this video is the summary and wrapup of the conversation, about four minutes in total.
Interesting note: With Google+ Hangouts, while images look "correct" to others on the hangout, local video is mirrored. That is, left is right and right is left. As such, the whiteboard in this video is flip-flopped. If you go to http://l.ccarfi.com/18aug11, you can see the layout of the grid in a non-flipped manner.