Jared Spool explains why free customers are more valuable than captive ones, to the tune of $300 million dollars.
(hat tip: joe)
What a great article! Thanks for the pointer. Spool is, in fact, the man -- I heard him speak on scent in 2000 or so, and I've never been to a more useful conference session in my life.
Quoting Greg Oxton, I often talk about "the power of a single click" to prevent people from doing what they should do or want to do with technology--this is an excellent example.
Thanks for the link! dbk
David Kay |
March 01, 2009 at 08:07 AM
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