The $300mil Web Form

Jared Spool explains why free customers are more valuable than captive ones, to the tune of $300 million dollars.

(hat tip: joe)

Comments

[David Kay]

What a great article! Thanks for the pointer. Spool is, in fact, the man -- I heard him speak on scent in 2000 or so, and I've never been to a more useful conference session in my life.

Quoting Greg Oxton, I often talk about "the power of a single click" to prevent people from doing what they should do or want to do with technology--this is an excellent example.

Thanks for the link! dbk