O no. A big miss on the new GM podcast. Representative excerpt:
"For the dreamer in all of us...(dramatic pause)...this is the 2006 Buick Lucerne." (cue cheesy music, which sounds a little bit like Apocalyptica)
Ungood. Five minutes of corporate dronology. I much prefer Lutz's blogging, which sounds human.
Michael Wiley (GM Communications, Director, New Media) responds:
"Sorry you and Shel did not like the GM podcast. We understand that a press conference is not the ideal format for a podcast but we do have enthusiasts that want to hear these sorts of things. That is why we webcast them as well.
Also, since we're in new territory, I don't think there is a template of what is right or wrong, everything is niche oriented and this niche obviously wasn't for you.
But, we are asking readers of FastLane what it is they would like to hear more of, and through constructive feedback we will hopefully produce something that appeals to you guys. We're by no means limiting ourselves to press conferences."
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